Thursday, January 15, 2015

Need pizza? Go with a brand that takes care of their employees.

In my most recent novel, False Gods, I wrote of small and medium-sized businesses taking care of their employees in order to generate brand loyalty and increased loyalty from customers.

During the years I worked in the advertising agency world, I dealt directly with two different pizza chains--Pizza Hut and Dominos. The latter didn't last long at the first agency I worked at. It was difficult to effectively advertise a product that tasted like cardboard crap. For the record, Domino's has completely revamped their business from top to bottom and especially in the kitchen. I order from them now and then and their product is vastly better than the stuff they used to deliver to us at Texas Tech University back in the early 80's.

Pizza Hut, while making a better product, loses out on a key area involving employees.

Most pizza chains that have delivery have a "no guns" policy. Most pizza chains also deliver in areas that can often be risky for the driver carrying several pizzas and $20 to $50 worth of cash. Crackheads will rob you and slit your throat for five bucks.

Pizza Hut has had instances of delivery drivers being robbed and the driver pulling out a legally owned firearm for which they have a concealed handgun license and using it to defend their life. . .  and being summarily fired for that.

In suburban Atlanta, a Papa John's driver had a similar experience. She was robbed, pulled out her own gun and shot the thug in the face before escaping.

Papa John's did not fire her. Instead, they are reassigning her job duties to be inside the store while she recuperates from the experience. The company was quick to point out that their policy regarding firearms/weapons has not changed, but the fact remains that this woman is not being fired for defending her life.

I salute Papa Johns and while I rarely order from the big chains (we prefer the locally-owned pizza places), when we do, rest assured Papa Johns will be the first and only number we call.

Well done, Papa Johns. Well done.